CORAL BLOOM

The aim of this write up is to provide a brand overview by providing insight into CoralBloom’s values and ethos. Tracing back to times spent exploring the rock pools, mountains and veld surrounding the village of Cape Infanta was really the inception of CoralBloom. This creative endeavour, borne from a close bond with nature, is a family initiative woven together by my sister, mom, dad and myself. Our family has always had a heart driven passion and synergistic dynamic where everyone’s unique skills are showcased. mother and sister, both self-taught artists, contribute the original naturalist paintings fusing traditional and modernist watercolour designs. My father is the talented carpenter and self-taught jeweller who transforms reclaimed metal into wearable functional art. Then the founder’s role is to translate the artworks into digital designs and balance all operations for the CoralBloom Studio.